Insights & Resources
For co‑founders who want to reduce drama, close the alignment gap and build businesses that scale without burning out the partnership.
Explore practical tools, case‑based articles and conversations on co‑founder dynamics, executive alignment, culture and healthy leadership teams.
Blog
Short, sharp pieces you can read in under 5 minutes and turn straight into better conversations with your co‑founder
I work with real founders and boards facing high-stakes decisions, conflict and change. Nothing on this page describes any specific client, organisation or case unless stated, and it should never be taken as legal advice. My aim is to offer practical ways to improve governance, alignment and decision-making so that people can deal with difficult situations responsibly and with respect for everyone involved.
Dive into real‑world patterns and practical frameworks for navigating co‑founder dynamics, leadership misalignment and the hidden costs of leaving issues at the top unaddressed. Many articles link directly to tools and conversations you can use with your own co‑founder or executive team.
Partner Hype Cycle: How cofounder relationships really evolve (and what to do at every stage)
The Decoy Debates: Why Co-Founders Secretly Avoid the Real Fight
When founding teams break down, it’s rarely because the business model suddenly stopped making sense….
Professional Services Productisation: Why It Strains Co-Founders—and How to Stay Aligned
Productising professional services is seductive: it promises scale, stronger margins and a more valuable business….
Why EOS Fails in Cofounder-Led SMEs — and How to Fix It
For many scaling SMEs, the Entrepreneurial Operating System (EOS) looks like the answer to chaos:…
“Pretextual”: The $250 Million Word Every Co-founder Needs to Understand
Sarah didn’t realise her co-founder was rewriting history until she was sitting across from a…
The Day Your Diary Goes to Court
Greg Brockman probably didn’t picture a jury poring over his private thoughts when he opened…
Co-Founder Resources, Tools & Diagnostic Frameworks
Created by Jane Hales, co‑founder strategist and author

Created by Jane Hales, co‑founder strategist and author.

Created by Jane Hales, co‑founder strategist and author.

Created by Jane Hales, co‑founder strategist and author.

Created by Jane Hales, co‑founder strategist and author.

Created by Jane Hales, co‑founder strategist and author.

Podcasts, Videos & Shorts
Hear unfiltered conversations with founders, co‑founders and advisors on what really breaks partnerships — and how to repair trust without losing the business.
Episodes blend narrative, practical tools and stories drawn from Jane Hales’ book and diagnostic toolkit.